Another Agency
Based in London, Another Agency, a start-up boutique PR firm, entrusted me with the task of creating an identity that would reflect the essence of their brand. Their expertise lies in representing established and up-and-coming BAME actors, musicians, directors, and media personalities.
The goal was to create an impactful identity that was modern, approachable and distinguished. I was also responsible for seamlessly integrating their vision into an engaging and captivating website, ensuring a cohesive and impactful online presence.
- Agency
- ClientAnother Agency
- Year2017
- RoleDigital Designer
- Siteanotheragencylondon.com
Identity
The Gotham typeface, with its familiar, confident, and yet sophisticated undertones, seemed the perfect fit for Another Agency. It was carefully kerned to create the logo, which was shortened to just read "Another", with a thick rule underneath the A to underline the tongue-in-cheek of the agency name. Pairing Gotham with GT Sectra for content copy adds sophistication without compromising legibility. After carefully considering the costs for the purchase of these fonts, the client opted for fallbacks that included Montserrat and IBM Plex Serif.
Website
